★★★★★ Excellent 4.8/5 Rated

Feel Beautiful, Supported, and Effortlessly Confident

Zalia was designed for women who want the elegance of lace with the comfort of everyday wear.

It flatters your shape, feels weightless on the skin, and helps you move through your day with quiet confidence.

Confidence that shows

A smoother, more flattering silhouette

Comfort you forget about 

No “countdown” to take it off

Support for real life 

From busy mornings to long evenings

A touch of luxury 

Effortless, feminine, timeless

AS SEEN IN
1 6

Zalia – Lace Support & Comfort Bra

Zalia – Lace Support & Comfort Bra

★★★★★ Excellent 4.8

Delicate lace. Flattering lift. Effortless wear.

JUST SLIP IT ON, FEEL SUPPORTED IN SECONDS

Wire-Free Comfort

3D Lift Support

Anti-Slip Underband

Full-Coverage Smoothing

Size guide

Not sure which size to choose? If you’re between two sizes, we recommend sizing up for the most comfortable fit.

Use the chart below and match your bra size (band + cup) to your Zalia size.

Still unsure? Contact support and we’ll guide you to the best option 💜


Winter Sale Deal - Limited Stock!

Easy size exchanges & 30-Day Returns

Tracked Worldwide Shipping

Dedicated Customer Support

  • FINALLY FEELS WEIGHTLESS

    “I was skeptical, but after an hour I realized I wasn’t adjusting it once. It’s supportive without that tight, trapped feeling, and the lace looks genuinely elegant under everything.”

    ✓⃝ Sophie M.

  • NO DIGGING, NO MARKS

    “I’ve tried so many bras that look pretty but hurt by midday. This one stays comfortable, doesn’t leave pressure marks, and still gives me a flattering shape when I’m wearing fitted tops.”

    ✓⃝ Laura S.

  • CONFIDENT IN SECONDS

    “I put it on and immediately felt more ‘put together’. It smooths everything nicely, feels secure, and I love that it doesn’t poke anywhere, even after a full day.”

    ✓⃝ Megan T.

Returns & Exchanges

We offer free size exchanges to make sizing stress-free. If the size isn’t right, simply contact us and we’ll help you switch to the correct one quickly.

You can also request a return within 30 days of delivery, as long as the item is in its original condition.

Materials & Care

Premium composition:

A nylon-rich stretch blend designed for a smooth, second-skin feel.

• Main fabric: 70%–80% Nylon (Polyamide)

• Lining: 80% Cotton for a softer feel against the skin


This fabric is selected to feel soft, breathable, and flexible, adapting comfortably to your shape while keeping a refined lace look.

Care recommendations (to keep it beautiful longer):

• Hand wash, or machine wash at 30°C / 86°F on a gentle cycle

• Use a laundry bag when possible

• Air dry flat

• Avoid bleach and tumble drying to preserve elasticity and lace texture

Size Guide: How Do I Choose?

Not sure which size to choose? If you’re between two sizes, we recommend sizing up for the most comfortable fit.

Use the chart below and match your bra size (band + cup) to your Zalia size.

Still unsure? Contact support and we’ll guide you to the best option 💜


Shipping

We process orders quickly so you can receive your Zalia without unnecessary waiting.

• Processing time: 24–72 hours

• Delivery time: typically 5–8 business days (depends on destination)

You’ll receive an email with your tracking link as soon as your order ships, so you can follow its progress at any time.

Join 3,000+ women who’ve chosen Zalia

 Se alle detaljene

Lift, Shape, and Comfort—All In One Bra

Zalia is the lace bra designed for the issues women actually deal with: straps that dig, bands that shift, lace that irritates, and shapes that don’t feel supported.

This is comfort that performs—without sacrificing elegance.

No more shoulder pressure

Wide, comfort-first straps help distribute weight so support feels lighter.

Smoother sides, cleaner lines

A supportive cut helps contain side spillage for a more refined look in fitted tops.

No rolling or riding up

A secure underband helps keep everything in place—so you stop adjusting all day.

Lace that feels soft, not scratchy

Delicate detailing with a smoother feel, designed to stay comfortable against the skin.

Made to Move With You

Most bras are made to look pretty first, and feel comfortable second. Zalia was designed the other way around.

It’s built to combine a refined lace finish with a supportive, second-skin fit—so you get a flattering shape without the stiffness, digging, or pressure points that often come with “lift” bras.

The result is a bra you can wear confidently all day, not one you can’t wait to take off.

Why Zalia Outperforms Ordinary Bras

  Others

Wire-Free Lift & Support

Soft Lace, Skin-Friendly Feel

Side-Smoothing Coverage

Stays-Put Underband

Wide Comfort Straps (Less Pressure)

Trusted by Thousands of Women

A comfort-first favorite for effortless support and a smoother silhouette.

Rated 4.8/5 by 2,319+ Happy Customers

Signature Design Details that make it so special

  • Second-Skin Stretch Blend

    Soft, flexible fabric that adapts to your shape for a smoother feel and more natural support.

  • Side-Smoothing Coverage

    A supportive cut that helps keep the bust contained and reduces side spillage for cleaner lines.

  • 3D Contour Cup Structure

    Designed to create a naturally rounded look and a more flattering outline—without a rigid feel.

  • Stay-Put Comfort Engineering

    A secure underband and strap design that helps reduce shifting, so the bra feels stable throughout the day.

What Customers Are Saying

  • E
    Emily C.
    “Finally comfortable support.”
    I honestly didn’t expect much because “wire-free” usually means zero support for me. But this one actually holds everything in place without that stiff, poking feeling. I wore it for a full workday and didn’t do the usual thing where I’m counting down the hours until I can take it off. The straps feel noticeably softer on my shoulders, and the lace looks pretty without being scratchy. I ordered a second one the next week.
  • C
    Caroline W.
    “No more digging.”
    My biggest issue with bras is the band and straps digging in and leaving marks. With this one, I felt supported but not squeezed. It sits smoothly and I’m not constantly adjusting. It’s one of those pieces you forget you’re wearing, which is basically the highest compliment I can give a bra.
  • S
    Sarah M.
    “Supportive even for a fuller bust.”
    I’m on the fuller side and I was nervous it wouldn’t be supportive enough without an underwire. But it gives me a really nice shape and keeps everything contained without that “compressed” push-up feeling. The wide straps make a huge difference at the end of the day, especially if you’re used to shoulder discomfort. And it looks genuinely elegant, not like a “comfort bra.”
  • M
    Megan F.
    “It stays put all day.”
    What surprised me most is that it doesn’t ride up. I’m not pulling it down or fixing straps every hour. It feels secure and supportive, but still soft.
  • A
    Amanda R.
    “A nice, natural shape.” 
    I don’t like heavy padding or dramatic push-up bras. This gives a really flattering, natural lift and looks feminine without feeling “too much.” Comfortable enough that I’ve been reaching for it constantly.
  • O
    Olivia B.
    “Invisible under my clothes.”
    I wear a lot of light tops and fitted sweaters, and most bras show through in some way—seams, edges, back lines, something. This one is much cleaner under clothing. I’ve worn it under a white blouse and it didn’t create that obvious bra outline. It also stays in place when I’m moving around instead of sliding up.
  • L
    Leah C.
    “Exchange was easy.”
    I picked the wrong size at first and was worried it would be a hassle. I emailed support and they helped me swap sizes quickly. The new one fits perfectly and I’m genuinely impressed with the comfort.
  • G
    Grace T.
    “Soft on sensitive skin.”
    I have sensitive skin and lace usually irritates me, so I was hesitant. But this lace feels softer than expected and doesn’t scratch. I washed it once before wearing like I always do with new lingerie, and it felt even better after. I can wear it all day without getting that itchy feeling or redness.

Your Questions, Answered

What if it doesn’t fit me? 

We know lingerie sizing can feel uncertain online, and we want you to feel completely comfortable ordering. That’s why we offer free size exchanges if the fit isn’t right, plus 30-day returns from the day your order is delivered.

If you need a different size, simply email info@zalialab.com with your order number and we’ll guide you to the best option and help you switch quickly. If you decide it’s not for you, you can request a return within 30 days as long as the item is in its original condition.

I’m between two sizes, what should I choose?

If you’re between two sizes, we recommend sizing up for the most comfortable feel—especially if you prefer a softer fit or have a fuller bust.

And if the first choice isn’t perfect, don’t stress: size exchanges are free, so you can confidently find your ideal fit without feeling stuck.

Is it really wire-free? Will it still feel supportive?

Yes—Zalia is designed to provide a flattering, secure feel without rigid underwires. Instead of relying on stiff wiring, it uses a supportive cut and fit-focused structure to help you feel held and shaped while staying more comfortable for long wear.

It’s the kind of support that feels smoother and less restrictive—so you get lift and stability without the usual pressure points.

Is it supportive enough for a fuller bust or sagging?

Zalia is designed with full-coverage shaping and a supportive structure to help keep the bust contained and create a more flattering outline. It’s made for women who want a bra that feels secure and smoothing—without the stiffness and digging that often comes with “supportive” bras.

For fuller busts, the right size is key. If you’re between sizes, choosing the larger option typically gives the most comfortable support.

Can I wear it all day? Will it dig into my shoulders or band area?

Zalia is designed for everyday wear—meaning comfort should last beyond the first hour. The construction focuses on reducing the most common discomfort points: strap pressure, band tightness, and that feeling of needing to adjust constantly.

Of course every body is different, but the goal is afit that feels lighter, smoother, and more wearable from morning to night—especially compared to traditional bras that feel restrictive over time.

Where is the closure? Does it have back hooks?

Zalia is designed as a pull-on, vest-style bra—meaning no back hooks. This creates a cleaner look under clothing and removes one of the most common pressure points caused by clasps.

It also makes Zalia easier to wear day-to-day: you simply pull it on, adjust the fit, and you’re ready.

Will it show under clothing?

Zalia is made to look refined, but also to wear beautifully under real outfits. The fit is designed to feel smooth against the body and create cleaner lines under tops, knitwear, and dresses.

While lace can still be visible under very thin fabrics (as it would with any lace bra), the goal is a silhouette that looks more polished overall—without bulky seams, harsh edges, or obvious “bra lines” that distract from your outfit.

Is the lace itchy or irritating?

Many lace bras look beautiful but feel uncomfortable after a short time—because the lace can be stiff or scratchy. Zalia is designed with a soft-touch feel and a structure meant for everyday wear, so it feels gentler against the skin.

If you’re especially sensitive, we recommend washing it once before the first wear on a gentle cycle (or hand wash). This often softens the fabric even more and makes the feel even smoother.